A twelve-month program to build a £1.6M B2C pipeline for D·engage across five priority Asia-Pacific markets.
Dengage has no team in this region yet. NO BS becomes that team, taking Dengage straight to the marketing leaders and CX leaders at consumer brands across Singapore, Malaysia, Hong Kong, Australia and the Philippines.
Your buyers
Projections
The fundamentals
The program at a glance
What you get
Target list. Named marketing & CX leaders at consumer brands across your five markets.
The access. Senior, in-person sessions convened and co-led by Dengage and NO BS.
Meetings. Qualified 1-on-1s, tracked by name and stage in your CRM.
Reporting. A live dashboard of all activity, plus weekly progress meetings.
Why it works
The model. Give before you take: senior access peers can't reach on their own.
Validated. Proven with senior B2C marketing leaders across the region, see the proof.
Conversion. 70% of participants to 1-on-1s; 40% of those to CRM opportunities.
Scale. ~10,000 senior marketing & CX buyers at 1,000+ employee B2C brands across the 5 markets.
Why it's low risk
Cost. £5K per month for twelve months, a predictable, defined line item.
Payback. Barely more than one closed deal covers the £60k annual fee; the projection is six.
Phased. Priority markets first, expandable across the wider region once proven.
Transparent. Every name, stage and week visible, nothing in a black box.
The B2C engagement market in Asia is huge. Reaching the leaders who buy is the hard part.
Dengage's growth in this region runs on net-new logos: consumer brands that adopt the CXDP to unify their data and run cross-channel engagement. That decision sits with marketing and CX leaders at thousands of B2C companies across Singapore, Malaysia, Hong Kong, Australia and the Philippines.
Dengage has no team on the ground here yet, so every one of those relationships has to be built from scratch. Net-new is the hardest pipeline there is.
Why is net-new hard?
Senior marketing & CX leaders are hard to reach
The buy sits with CMOs, heads of CRM and chief customer officers, each already running a martech stack and a roadmap of their own. The case for a new CXDP has to be made in person, peer to peer.
Everyone is chasing them
The same senior marketing and CX population gets bombarded daily by martech, CDP and CX vendors with AI-powered emails, InMails, whitepapers, webinars and conference invites. Another cold sequence does not land.
Net-new is nobody's job here
With no local team, there is no one whose job is to build these senior relationships from zero, week after week. It needs time, energy and senior networks that a first regional hire does not arrive with.
Give before you take.
Behind every CXDP deal that closes in this region is a high-level peer-to-peer relationship. You can't build that relationship by making asks, you need to offer something of value first.
Spearfish in a small elite pond, not hit-and-hope
Decision making in APAC is top heavy. A dozen of the right people in an intimate setting beats a thousand badge scans.
Reach out like a peer
A real message from a real peer, about something they care about. Not InMail, not AI-slop emails, definitely not cold calls.
Offer something they want, not something you want to give
A real conversation on real issues with real peers. Not whitepapers, webinars or demos.
Share your point of view
Project credibility through your point of view, told through stories, experience and insight. No slide decks.
Earn the 1-on-1, never demand it
You've built credibility, authority and goodwill before your ask. The follow-up is more organic and more to-the-point because they already know and respect your point of view.
This isn't theoretical. We convene the exact senior rooms, then convert them.
Our playbook is simple: convene the senior people you need to reach into a room they actually want to be in, then convert. Here is that motion working across clients, industries and geographies, the same motion we would run for Dengage with senior marketing and CX leaders at B2C brands.
Proof point
Future of creator marketing lunch in Singapore
Who we did it for: Serious Fluence, a creator-marketing company. We co-hosted the lunch with their CEO, Prem, on the future of creator marketing. See the post on LinkedIn ↗
The ICP in the room: senior marketing leaders, Director and above, at consumer brands. That is exactly Dengage's primary buyer, the people who own campaigns, CRM and retention.
Why it maps to Dengage: same buyer, same motion. We put this group in a room they wanted to be in, then converted. It is the identical play we would run to open Dengage's marketing and CX pipeline across your five markets.
In the room: peers across consumer brands, platforms and agencies.
More proof points
Integrate: CEO dinner event in Singapore
An evening for B2B marketing leaders, co-hosted with the CEO of Integrate, on the revenue impact of trusted marketing data. View the post on LinkedIn ↗
In the room:
Serious Fluence: Creator marketing lunch in KL
A private lunch in Kuala Lumpur, co-hosted with the CEO of Serious Fluence, for B2C marketing leaders, on creator marketing. View the post on LinkedIn ↗
In the room:
Gimmefy: Brand marketer lunch in Singapore
A lunch event in Singapore, co-hosted by the CEO of Gimmefy, for brand marketers navigating the shift to AI. View the post on LinkedIn ↗
In the room:
Your buyers: senior marketing and CX leaders at B2C brands across five priority markets.
Two groups own the Dengage decision, and we size both at Director level and above (Director, VP, CXO), at consumer brands with 1,000+ employees across the markets you care about. Marketing leaders own campaigns, personalization, CRM and retention, the core of what the platform does. CX leaders own the customer journey, service and churn, the other half of a customer-experience data platform. Together they are the room a Dengage deal runs through.
| Buyer group (Director and above) | Singapore | Malaysia | Hong Kong | Australia | Philippines | Total |
|---|---|---|---|---|---|---|
| Marketing leadersCMO, VP / Head of Marketing, Head of CRM & Lifecycle, Head of Growth, Head of Digital & E-commerce | 1,000+ | 855 | 1,000+ | 1,500+ | 1,000+ | ~5,400 |
| CX leadersChief Customer Officer, VP / Head of Customer Experience, Head of Customer Service & Care, Head of Customer Success | 944 | 533 | 709 | 1,500+ | 1,000+ | ~4,700 |
| Total senior buyers | ~1,900 | ~1,400 | ~1,700 | ~3,000 | ~2,000 | ~10,000 |
Methodology. LinkedIn Sales Navigator, September 2026. Seniority = Director, VP or CXO. Company size = 1,000+ employees, so this is the enterprise-brand slice, not the whole long tail. Industry filter = 13 consumer-facing verticals Dengage sells into: retail, retail apparel & fashion, banking, financial services, insurance, telecommunications, hospitality, travel arrangements, restaurants, entertainment providers, hospitals & health care, motor vehicle manufacturing and consumer services. Marketing leaders = the Marketing job function; CX leaders = the Customer Success & Support job function. Cells shown as a plain number are exact Sales Navigator counts; cells shown with a "+" (1,000+, 1,500+) are where LinkedIn caps the live display, so read those as floors. Named, de-duplicated target lists per market and industry are built on kickoff.
Priority markets. Priority 1: Singapore and Malaysia. Priority 2: Hong Kong, Australia and the Philippines. We open Priority 1 first, prove the motion, then roll into Priority 2 and, once proven, the wider region.
Where we'd start, and how fast.
The ICP puts a real number on it: roughly 10,000 senior marketing and CX leaders (Dir/VP/CXO) at 1,000+ employee B2C brands across five priority markets. Here is the sequence.
How we'd phase it across 12 months
Phase 1 (0-3 months): Singapore & Malaysia (Priority 1).
Phase 2 (3-6 months): Hong Kong, Australia & the Philippines (Priority 2).
Phase 3 (6-12 months): deepen the five markets and expand into the wider region as results land.
Within each phase, the motion:
- Find the right peopleBuild the named target list from the ICP: the exact marketing and CX leaders worth a room.
- Reach out like a peerReal messages from real people to the few who matter, not a sequence tool running on its own.
- Convene the roomSmall, senior, co-hosted sessions on the customer-engagement and CX topics they care about, the kind of room they actually want to be in.
- Earn the 1-on-1Every room converts into named 1-on-1s, and we sit in every meeting that matters.
- Live trackingDashboards on activity, conversion and deal progression in your CRM, so you always see the pipeline.
- Weekly updates with usA standing weekly check-in where we walk the numbers together and agree the next moves.
What the program is worth, in your terms.
NO BS takes full accountability for the top of this funnel. The defaults below reflect what we typically see, but move the sliders to your own numbers to get a real view of what this NO BS x Dengage collaboration could produce.
Default sliders reflect our working estimate over 12 months: 12 rooms × 8 senior marketing & CX leaders is about 96 reached, 80% to a real 1-on-1 (77), 40% of those to a sales opportunity (31), about a 20% win rate on close (6). At a £50,000 average ACV that is £1.6M in pipeline and £300k of signed annual contract value, roughly 5× the £60k annual fee. Move the sliders to your own numbers.
Operators, not consultants.
Most firms sell you a plan. We are the team that executes it, in the room, from month one.
Moving Asia from strategy deck to P&L.
More on NO BS ↗
Yuri Bhanage, CEO
NO BS works with sales leaders and founders to execute sales motions that actually convert in Asia. We don't advise from the sidelines or theorise about markets, we work in them, running outbound, establishing high-level relationships, building pipeline and closing deals.
Led by CEO Yuri Bhanage, who brings 15+ years of hands-on sales experience in Asia, across SE Asia, China, India and the US, from Fortune 500 to seed-stage startups. Selling to enterprise clients like AIA, Accenture, EY, KPMG, Braze, Almosafer, American Express and New Relic. Connect on LinkedIn ↗
Yuri also comes from customer experience: he worked with Uplifting Service, Ron Kaufman's global CX firm, so the language of journeys, service and retention that Dengage sells into is home turf, not a script we learned for the pitch.
Shyam Kumar, Advisor
As Managing Partner at Uplifting Service (Ron Kaufman’s global customer-experience firm), Shyam has brought major consumer brands onto large-scale CX transformation programs, including Singapore Airlines, Fiji Airways, Garuda Indonesia, Malaysia Airlines and Qantas. He sits at exactly the marketing-and-CX altitude where a CXDP decision gets made. Connect on LinkedIn ↗
Rahul Gokhale, Director
Brings a senior operating perspective from large, complex organizations, with leadership roles at Microsoft, Zendesk, KPMG, Deloitte and Korn Ferry across customer success, partnerships, transformation and leadership. Connect on LinkedIn ↗
Case studies
Serious Fluence
50 meetings in 3 months with senior B2C marketing leaders from the likes of Google, Airwallex, Samsonite and Estée Lauder.
ByteDance
30 meetings in 3 months with founders and CTOs for the BytePlus AI product, 5 progressing to POC stage.
WhyQ
Built an outbound enterprise sales motion from scratch, leading to a US$200K+ enterprise deal closed in the first 3 months.
Why NO BS
Results from month one
Outreach, meetings and pipeline building from day 1, landing in the first month, not after a long ramp.
Enterprise access, without the overhead
Reach the top levels of the enterprises you want, without investing millions in a market-development team to get there.
Results that count, not theories
Meetings, opportunities and deals, tracked by name. Not market theories or a strategy deck that sits on a shelf.
What we'd need from you.
We can get into a lot more detail from here, but four questions first.
- Do the projected outcomes align with your targets?
- What questions do you have on our approach?
- How big a priority is this for you?
- What budget can you allocate to achieve these outcomes?